**** BWMagic's Affiliate Marketing Guide
We have all heard the expression "The Perfect Storm"
and it refers to the situation where all weather
elements come together at the same time to produce
a perfect storm. But is there an equivalent of the
perfect storm in the marketing world? A situation
where all elements come together to produce "The
Perfect Sale?"
For the moment, we will conveniently ignore the current
world economic meltdown and look only at positive situations
where this event may occur. Perhaps, the closest thing
we have to the Perfect Sale is the online product launch.
But unlike the natural phenomenon, this event is carefully
planned and orchestrated by a whole army of web savvy
marketers who know exactly what has to be done to create
this Perfect Sale.
For this "sale" doesn't just happen, professional web
marketers create their own system of events that lead
up to this Perfect Sale, earning themselves enormous profits
in the process. This is an orchestrated marketing effort
that bring potential buyers onto their contact lists and
into their marketing funnels; heading straight towards
their Perfect Sale.
These online marketers use a whole array of marketing
tactics to bring potential buyers to their sales page.
One of the most effective methods is the JV or joint
venture with other established marketers who have long
lists of interested buyers, and for a percentage of the
sales, the JV partner promotes your sales page or product.
There are even JV brokers, Mike Merz and Kenneth McArthur
come readily to mind, but there are many more JV brokers
who can arrange or line up potential partners to help
promote your product.
A certain date is set for the release of your product and
all potential partners/affiliates promote to their lists
and on their sites. A buying frenzy can be whipped up
especially if the product is limited and only a certain
number of sales will be accepted. Also a high quality free
sampling or teaser is usually given away to build up massive
contact lists of interested buyers, this freebie is used
to pre-sell to these buyers. There may even be a countdown
clock to further create excitement and urgency in the mind
of the buyer.
On launch day, everything is synchronized. JV partners mail
out to their massive contact lists, enticing all their
subscribers with extra bonuses to buy the product now before
it's gone. The sales letter page goes live and the sales pour
in... creating "The Perfect Sale."
For the non-marketing reader, this may seem a bit
far-fetched but in actual fact these product launches
are occurring online every week - creating the "Perfect
Sale" over and over again. And these launches have been
around for many years, one of the most famous being
John Reese's "Traffic Secrets" which was released
in the summer of 2004 and earned over 1 million in
revenue in one day.
There are even some savvy marketers who have perfected
the product launch system into an art form, mainly Jeff
Walker (Product Launch Formula) and Frank Kern (Mass Control)
just to mention a few of the top marketers out there
teaching and applying this marketing technique.
Key Elements Of A Product Launch
However, just like the Perfect Storm, in order to create
this Perfect Sale many factors have to fall into place
and come together. Some of these main elements are:
1. A high quality product which is in demand and desired
by the potential buyers. It must solve a problem or meet
a need within its niche market. Bit obvious but without
this demand the product won't sell in any great numbers,
no matter what tactics you use.
2. A Perfectly written sales letter that converts. Your
sales page must convert into actual sales of your product.
Again, quite obvious but if your sales page does not
convert, it's game over.
3. A whole motivated group of JV partners with enormous
lists and bonuses to offer to potential buyers. Many
product launches now offer special prizes (anywhere from
a luxury sports car to the latest tech gadget) for those
partners who can bring in the most sales.
4. A whole array of orchestrated, pre-launch tactics
building up interest in your product with free high
quality give-aways to get your buyer's attention and
contact information. Even a newly created blog to keep
everyone informed about your product launch is often
used.
5. Most of the above tactics have to do with creating
the potential buyer with the right mind-set for buying
your product. Creating a limited number of products or
setting a certain time-frame for selling, and offering
special deals or bonuses will further create demand for
your product.
Product Launch Day - The Perfect Sale
Product launch day is when all the above factors come
into play creating the "Perfect Sale". Done properly
such a sale can whip up such a buying frenzy that
would put any great white to shame; earning all involved
a healthy profit. It is one marketing tactic that's not
likely to disappear any time soon, although the novelty
of such an event is slowly wearing thin as countless
marketers try to re-invent the wheel.
Regardless, as an online marketing tool, the product
launch is still one of the most effective ways to quickly
introduce your product, build your list and cement your
reputation. Not to mention, you can also earn a hefty sum
of money in a very short period of time; the "Perfect Sale"
indeed.
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Product Launches - Creating The Perfect Sale
The author is a full-time web marketer who owns
and runs numerous websites, including two sites on Internet
marketing. He contributes his online affiliate success to
using the best Internet Marketing Tools and his proven strategies at
List Building .
Copyright © 2008 Titus Hoskins.
Affiliate Marketing Guide
Full Time Affiliate Marketer
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