NEW SPAM LAWS

BWMagic's Opt-in News

To Your List Building Success.

Jan. 11, 2004

www.bizwaremagic.com

Warm welcome to all new subscribers.

NEW SPAM LAWS

All this week I have been taking a closer look at the New Can-Spam Laws that now govern 'email marketing' in the United States.

First off, I am not a lawyer so if you're really concerned about these new Laws consult a lawyer.

Only time will tell how these laws will affect online marketing. But it could mean big changes for those operating an online business in the States.

I was rather curious to see how some well known ezine or list publishers would change their mailings.

The only major change (that I could see / not a lawyer...) was the placing of an actual Postal Address in the mailings.

Most are reponsible operators and are no doubt doing all of the following:

*mailing only to those who have 'opted-in' to their list

*providing an opt-out or unsubscribe link in every email

*keeping a record of all sign-ups IP time stamps & addresses

Paul Myers - Talkbiz News - still mails his ezine but he has also moved to online information with a blog.

A lot of international publishers, Neil Shearing and Sean Burns shows no changes in their mailings but then again these Laws apply to those living/operating in the States.

The one person who I was really interested in seeing how he would handle these laws - was Bob Silber!

He is a lawyer and also publishes an ezine.

He phased out his old ezine 'Web Head Marketing News' and replaced it with the 'Bob Silber Letter'.

If you want to check out his 'subscribe process' you can click this link:

He uses a 'double opt-in' just to be on the safe side.

This is the statement besides his subscribe box:

"By signing up for this publication I give express direct consent to you and to any third party advertisers who may run advertising in your publication to receive in-house and third-party advertising in your publication. I understand no one would get my email address from you and any such mailings would only originate from you."

Basically, the same as most people use - your email is safe and won't be given to any third parties. However, you do give permission to receive ads from third-parties in the publication.(your ezine)

Again, I must state I am not a lawyer so use your own judgement.

To your list building success.

Kind Regards,

Titus

Titus Hoskins

www.bizwaremagic.com

"If you can't get rid of the skeleton in your closet, you'd best teach it to dance." - George Bernard Shaw (1856-1950)

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