**** BizWare Magic'sOpt-in Newsletter
Nov. 20, 2003 - Lead Capture Pages and Pop-ups
Lead Capture Pages and Pop-Ups. Masterytv - Yet Again
BizWareMagic's Opt-in News
To Your List Building Success
Nov.20, 2003
https://www.bizwaremagic.com
LIST BUILDING HELP! What Works; What Doesn't Work
Hello everyone, and a Warm Welcome to all new subscribers.
Lead Capture Pages and Pop-Ups
If I had to pick the most important factor in the building of my list - I would have to say - it's due mainly to the humble 'pop-up'.
A close second would have to be the Lead Capture Page or pages.
First, lets take a look at the simple 'pop-up'.
Quite recently, I make some changes with my site that proved to me how effective pop-ups are in getting subscribers.
Couple of weeks ago, I put Google Adsense on my pages - one of their conditions - you can't have too many pop-ups on your site. So I removed all the pop-ups.
My subscriber sign-up rate took a nose-dive.
To get around this problem - I designed some lead capture pages that do have 'pop-ups' but don't have the Adsense code.
My rates are going back up.
If you're not using a 'pop-up' I would suggest you use one.
If you don't have a pop-up maker - just go to and click on 'free webmaster resources'.
I use an exit pop-up that only loads once as the visitor leaves. It's one last chance to keep 'in contact' with my visitors or customers.
The soul purpose of my 'pop-up' is to get the contact information from my visitor. It is not used to sell anything or direct people to another site - I use them only to capture the e-mail information.
As an incentive, I offer my f'ree Opt-in Tool@Kit as a bonus for signing up to my ezine. But you can use any f'ree report ( The Paul Myers one I mentioned last week is very good.Viral Case Study)
Or just use any high quality ebook as your sign-up bonus.
Taking an idea from Dr.Mani Sivasubramanian from the Ezine Marketing Center.
He runs e-mail campaigns where he offers bonuses or Super Gifts for 12 days in a row! Ezine Anti-Marketing.
I have designed a new lead capture page that offers not one 'sign-up' bonus gift but a whole series of high quality gifts that's delivered over a two week period.
All these bonuses deal with list building i.e. how to build your list. My target market.
You can view it here if you want to take a look. List Blitz.
These bonuses can be duplicated - anyone can set up the same system and build their own lists faster.
First impressions - this page is working very well.
However, only time will tell. My experience tells me - these lead pages are like banners - you have to design a whole range of them and rotate them from time to time.
If you don't have a special lead capture page, I suggest you try one for your list or ezine.
Don't forget to add a pop-up.
BREAKING NEWS!!
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Oh no, not AGAIN
Once or twice throughout the year I get so much 'Buzz' about one particular program that I have to make special announcements to my list. I first told you about this one on Oct.24! Keep this in mind.
This 'Buzz' is coming mostly from contacts with very big lists.
Some background on how I pick the programs I promote.
Just to keep in touch with what's happening I am subscribed to 100's of top marketers.
These marketers have thousands of programs or products they can market. I usually cross- reference to see which products are being recommended the most and by whom.
Of course, no recommendation beats the actual using of a product and experiencing it firsthand. I don't need anyone else telling me it's one of the best online AR's you can have. I can see it for myself.
All this aside, when a new program comes along, and the product has not yet been tested. I look more to who is promoting it - than the product itself.
This is the case with MasteryTV.
Like I said - I am getting a lot of buzz about this one.
Here's a few comments:
"...You probably know that Mastery Television is currently in pre-launch but I don't think you knew that your position in the matrix will be determined by WHEN you registered.
Your position will be Time and Date stamped so the sooner you secure a position the better position you will have when it launches in less than 2 weeks."
"...It doesn't even really matter WHO you join under but it does matter WHEN. They have a system that is recording the exact micro-second you register and your position is determined accordingly."
If there was ever a time to ACT it is NOW.
"...Those who are connected to you in our pre- affiliate database right now will be connected to you FOREVER. In other words, RIGHT NOW you are building a business from which you will be earning an ongoing income, every month, for the LIFETIME of everyone's subscription to Mastery TV."
Anyway, I hope you will check this one out. It doesn't matter who you join up under - as long as you join.
To your list building success.
Kind Regards,
Titus Hoskins
www.bizwaremagic.com
"Whether you think that you can, or that you can't, you are usually right." - Henry Ford (1863-1947)
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My name is Titus Hoskins and I am an artist, writer and webmaster. I am also a
former art teacher who has
been a full-time Online
Professional Marketer for the
last 10 years.
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