BWMagic's - Using Search Engines to Build Your List

BWMagic's Opt-in News

To Your List Building Success

Jan. 30, 2004

www.bizwaremagic.com

Warm welcome to all new subscribers.

Using Search Engines to Build Your List.

Google has danced again.

Actually, it's more like a major update.

If you have a web site - chances are - you're also keeping your eye on Google.

For those not following the Search Engines - Google has become 'the' Search Tool that most surfers use to find what they're looking for on the internet.

Getting a first page listing of your url (site) on Google can make or break your marketing efforts.

Get enough keywords listed and the traffic from Google or the other search engines ( Yahoo, MSN Inktomi, etc. ) will build your list for you very quickly.

Just put a 'subscribe box' on your site - offer a good quality free gift to entice your visitors to subscribe and just watch the numbers roll in.

I have also found it helpful if you put a link to a sampling of your newsletter just below the subscribe box.

Search Engines bring you traffic - then let your site and it's contents entice visitors to sign up to your list or ezine.

Because all this traffic is targeted - you get subscribers who are interested in your site and it's contents.

Now back to the Dance.

If you have no idea what the Google Dance is you can visit this link which shows the different servers for Google.

When Google dances - the listings on these different servers - go up and down. Like a dance!

Last November Google did a major update of their algorithm. The mathematical code they use to rank sites. Many webmasters lost their first page rankings.

That one was called the 'Florida Update' - and it didn't hurt my 'keywords' rankings. Unfortunately, I cannot say the say for the latest so called 'Austin' Update.

My key phrase 'opt in list building' was ranked 4th or 5th in Google before the update. Now it's zapped into cyberspace.

I also lost some marketing keywords as well. ;-(

It's important because lost traffic means lost subscribers; not to mention lost revenue from your site.

The Good News - many of November's changes are now back to their 'pre' update positions. Let's hope the same happens for this update.

What does all this have to do with me - you ask? Why should you be concerned?

Well...

If you're trying to build a web site or online business - the search engines will play a major factor in your success or failure.

It will also play a major role in how fast you grow your list or ezine base.

It also means if you're just beginning - you have to start with the right foundation.

That foundation is 'content'.

Most people using the internet are looking for high quality content.

Give them this 'content' and you will be a success.

Build a high quality content site and the search engines will supply you with all the subscribers you will ever need. Google, Yahoo, etc. will build your list for you!

But How do you Build a High Quality Site?

Here's one of the best tips I ever put into this ezine.

Ken Evoy and Site Build It! SBI has a well earned reputation for building the best content sites on the net. Their whole site building system is based on providing high quality content.

If you join their affiliate program - you can access all their training ebooks and manuals for f'ree - which you can brand with your own affiliate id and pass on to your subscribers.

Best Marketing Education on the Web.

Make sure you download and devour SBI Action Guide! If you're really serious about building a web business and your list - read it cover to cover. Even if you don't use SBI (I strongly recommend that you do) for building your web site - it will help you build any web site.

Here's that affiliate link:

SBI Sitesell Yes, this is my affiliate link! I try to limit affiliate links to one or two per ezine. But please keep in mind one of the benefits of building your list - is to earn a little income from it.

For my subscribers - I try to pick out affiliate links that offer great f'ree information or services first. Then if some one wants to upgrade or purchase the products - it's entirely left up to them - after they have tried and tested the product.

The same in this case - SBI will give you access to some of the best site building education you will ever need. Let it help you build that great 'content' site the search engines love so much....

Then let the Search Engines Build your list for You!

Another tip for you.

If you do join this affiliate program - think about what you're going to call your site. This name or title will be on all your affiliate links. In my case, it was my web site name - bizwaremagic - keeps every thing simple and it's great for branding/promotion/marketing...etc.

Hope this will be of some help to you in building your list.

Kind Regards,

Titus Titus Hoskins

www.bizwaremagic.com

Remember where you were when you began. It increases your compassion for people just beginning.-- Unknown

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